How to Price Your T-Shirts Without Scaring Away Customers

How to Price Your T-Shirts Without Scaring Away Customers

Navigating the world of apparel pricing can feel like a guessing game. Many new founders default to simply copying a competitor's price, but this approach fails to consider your unique costs, brand position, and long-term profitability. Learning how to price your T-shirts strategically is a foundational skill that balances covering your expenses with attracting and retaining customers.

How Do I Calculate the True Cost of a T-Shirt?