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Fashion in the Subscription Economy: Will Rental Outpace Ownership?
Oct 5
2 min read
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Fashion in the Subscription Economy: Will Rental Outpace Ownership?
What Is the Fashion Subscription Economy?
The fashion subscription economy allows consumers to rent, lease, or swap clothing instead of purchasing outright. This model is gaining traction among environmentally conscious shoppers and urban millennials, offering access to high-quality apparel without long-term ownership. In 2025, experts predict rental services could rival traditional retail sales for certain categories like streetwear, formalwear, and designer items.
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