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How a Streetwear Microbrand Achieved a Profitable Sell-Out with 50 Hoodies
Sep 26
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How a Streetwear Microbrand Achieved a Profitable Sell-Out with 50 Hoodies
The goal was to create a brand focused on a niche—local vintage video game enthusiasts—and validate the entire business model with one low-risk drop.
Phase 1: Strategic Sourcing and Low MOQ
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