A D2C Brand's Guide to Mastering Apparel Sizing to Reduce Returns

A D2C Brand's Guide to Mastering Apparel Sizing to Reduce Returns

For any D2C clothing brand, the journey from design to a satisfied customer is a long one. You've perfected the design, chosen the right fabric, and managed the production timeline. But there is one factor that can single-handedly make or break your business: apparel sizing.

Incorrect or inconsistent sizing is the number one reason for returns in the e-commerce apparel industry. For D2C brands in the UK and US, a high return rate is a significant drain on profitability, a logistical nightmare, and a major threat to your brand's reputation.