Why the Secondhand Market Matters: How Resale Can Boost Your Brand’s Revenue & Reach

Why the Secondhand Market Matters: How Resale Can Boost Your Brand’s Revenue & Reach

The global secondhand fashion market is no longer just a sustainability trend — it’s a powerful business model. With resale platforms like Depop, Poshmark, and ThredUp shaping how consumers buy clothes, small and mid-sized fashion brands can’t afford to ignore this shift.

How Resale Can Boost Your Brand’s Revenue? In 2025, resale is projected to grow 3× faster than the global apparel market, driven by Gen Z and millennial consumers who value both affordability and circular fashion.For emerging D2C brands, resale can extend a product’s lifecycle, increase brand visibility, and even create new revenue streams — when implemented strategically.