Why Clothing MOQs Are More Than Just a Number: A Strategic Guide for D2C Brands

Why Clothing MOQs Are More Than Just a Number: A Strategic Guide for D2C Brands

For new D2C brands, the journey from design concept to a finished product is a path filled with crucial decisions. Among the most common hurdles for a fledgling brand is the Minimum Order Quantity, or MOQ. Often, the MOQ feels like an arbitrary barrier—a large, intimidating number that stands between a new brand and its first collection.

However, understanding MOQs is the key to managing risk, controlling costs, and building a sustainable business.