What Is "Drop Culture" and Why is It Essential for Streetwear?

What Is "Drop Culture" and Why is It Essential for Streetwear?

Drop culture is the practice of releasing new products in small, limited-quantity batches at a specific, unannounced time. This model was pioneered by brands like Supreme and has become the standard for new streetwear labels. Its success is rooted in human psychology.

• Scarcity: Knowing that an item is limited and may sell out creates a powerful sense of urgency. This drives a high conversion rate during the short window of a drop.