What Is a Product Lifecycle Assessment (LCA) for brands — And How Small Brands Can Start One

What Is a Product Lifecycle Assessment (LCA) — And How Small Brands Can Start One

Sustainability in fashion isn’t just about organic fabrics anymore — it’s about accountability across the entire product journey. That’s where Product Lifecycle Assessment (LCA) comes in. Once limited to large corporations, LCAs are now being adopted by small and mid-sized apparel brands that want to quantify their environmental impact and improve transparency.

As one of India’s leading clothing manufacturers supporting D2C brands in the U.S. and U.K., we’ve seen more founders ask: “How can we measure sustainability in a practical, data-driven way?” The answer begins with understanding what an LCA really is — and how your brand can start one without huge budgets or complex tools.