What Customers Really Search Before Buying: The Top Fit & Sizing Questions (and How to Answer Them)

What Customers Really Search Before Buying: The Top Fit & Sizing Questions (and How to Answer Them)

What Customers Really Search Before Buying? Fit and sizing are the most searched—and most anxiety-inducing—aspects of online apparel shopping. Customers want reassurance before they buy, and how your brand answers these questions directly affects conversions and returns. For U.S. and U.K. D2C brands, understanding shopper behavior around fit can transform how you present products and improve sales.

As a clothing manufacturer in India, LEMURA KNITWEAR supports brands with consistent sizing, accurate grading, and production precision that helps minimize returns and boost customer trust.