Understanding MOQ in Clothing Manufacturing: Why It Matters for Startup Brands

If you're launching a fashion label or running a small D2C brand, one of the first terms you’ll hear from manufacturers is MOQ — Minimum Order Quantity. But what does it really mean, and why is it such a critical factor in apparel production?

This guide explains MOQ in clothing manufacturing, how it affects cost, production, and quality — and how to choose the right factory for your scale.

What Does MOQ in Clothing Manufacturing Mean?