The MOQ Myth, Part 2: A Guide to Managing Clothing Inventory for Growth

The MOQ Myth, Part 2: A Guide to Managing Clothing Inventory for Growth

You did it. Your first collection launched, and it was a success. Now, you’re faced with a new, exciting challenge: re-ordering. This is a pivotal moment for any growing D2C brand. Do you order a massive quantity to meet demand, or do you stick with the small-batch strategy that worked for your launch?

This is where the first "MOQ Myth" resurfaces. Many brands feel pressure to place huge orders to "get a better price," but this can be a dangerous trap. The key to sustainable growth isn't about placing the biggest order; it's about a smart, data-driven strategy for managing clothing inventory.