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The 7 Mistakes Clothing Brand Founders Keep Making

Sep 21, 2025

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The 7 Mistakes Clothing Brand Founders Keep Making

In the world of D2C fashion, you're constantly bombarded with success stories. But what if the secret to building a successful brand isn't just about what you do right, but about what you avoid doing wrong? The online forums and communities for clothing brand founders are filled with candid discussions about the toughest lessons learned—the kinds of mistakes that can sink a business before it even has a chance to launch.


Based on a deep dive into these communities, a clear list of common pitfalls has emerged. This guide is your cheat sheet to the most significant mistakes clothing brand founders make so you can learn from their experiences and set your brand up for a smoother, more profitable journey in the UK and US markets.

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