Sustainable Fabrics for D2C Fashion Brands - A Guide for Choosing the Right Materials

Sustainable Fabrics for D2C Fashion Brands - A Guide for Choosing the Right Materials

Introduction

As consumer demand shifts toward environmentally responsible fashion, D2C brands are under increasing pressure to choose sustainable fabrics. For startup and scaling fashion labels, material choice isn’t just about aesthetics – it impacts brand reputation, production costs, and long-term growth. In this guide, we explore key sustainable fabric options and how to select the right one for your brand's mission and market.