Sustainable Fabric Deep Dive: How to Choose a Truly Eco-Friendly Material

Sustainable Fabric Deep Dive: How to Choose a Truly Eco-Friendly Material

If you're launching a clothing line today, you're probably thinking about sustainability. It's on everyone's mind- from customers to designers-and it's a huge part of a brand's story. But if you’ve ever tried to figure out what's really eco-friendly, you know it's a total rabbit hole.

You see buzzwords everywhere: "conscious," "green," "made with recycled materials." It's hard to know what's real and what's just marketing.