Social Proof 101: How to Get Customer Reviews and Use Them to Build Your Brand

Social Proof 101: How to Get Customer Reviews and Use Them to Build Your Brand

In the world of direct-to-consumer, a product photo is a customer's first impression. A review is a customer's first reason to believe.

For a new brand, building trust can feel like an uphill battle. You don't have a long history or a well-known name. This is where the power of social proof comes in. A genuine review from a real person is more persuasive than any marketing copy you could ever write. It's word-of-mouth for the digital age.