Protecting Your Brand: A D2C Guide to Intellectual Property

Protecting Your Brand: A D2C Guide to Intellectual Property

You’ve poured your heart, soul, and capital into building a brand. You have a unique product, a compelling story, and a brand name that feels just right. But what happens if a competitor copies your logo or your best-selling design? In the competitive world of D2C, a brand is more than a product—it's an asset that needs legal protection.

This guide will demystify intellectual property for D2C founders, showing you how to protect your brand from the start and build a business that is legally sound.