Private Label vs White Label in Fashion: What’s the Difference and Which Is Right for Your Brand?

As a new fashion brand or D2C label, one of the first decisions you’ll face is whether to go with private label or white label manufacturing. While the terms are often used interchangeably, they represent very different approaches to launching your product line.

In this blog, we break down the difference between the two, their pros and cons, and how to decide which path is best for your brand’s goals.

What Is Private Label in Apparel Manufacturing?