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Phygital Apparel: Why Clothing Brands Are Merging Physical and Digital Drops
Oct 5
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Phygital Apparel: Why Clothing Brands Are Merging Physical and Digital Drops
Phygital apparel combines physical clothing with digital assets, giving consumers tangible fashion pieces paired with virtual experiences or NFTs. In 2025, this model is transforming how brands launch collections, offering both exclusivity and engagement across real and virtual worlds.
What Is Phygital Apparel?
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