Navigating Cultural Differences: A Guide to Working with an Indian Manufacturer

Navigating Cultural Differences: A Guide to Working with an Indian Manufacturer

For D2C brands in the UK and US, a partnership with an Indian manufacturer offers immense value—access to world-class craftsmanship, innovative materials, and competitive pricing. The business landscape in India, particularly in a manufacturing hub like Tiruppur, is vibrant and dynamic.

However, like any international partnership, it requires more than just a clear contract and a tech pack. Understanding the cultural nuances is key to building a strong, lasting relationship.