Lingerie as Outerwear: Why Hailey Bieber Sparked a Satin Renaissance

Lingerie as Outerwear: Why Hailey Bieber Sparked a Satin Renaissance

For decades, what we wore beneath our clothes was a private affair. But in a seismic shift, lingerie has moved from the bedroom to the street, evolving into a bold fashion statement. Once a niche style for runways, the lingerie as outerwear trend has been fully embraced by the mainstream. No single person has done more to propel this movement into the spotlight than Hailey Bieber, igniting what can only be called a satin renaissance.

This guide will explore the history of this provocative style, the cultural forces behind its resurgence, and how D2C brands can capitalize on this powerful trend.