How to Use Creator Commerce: Turning Micro-Creators into Reliable Sales Channels

How to Use Creator Commerce: Turning Micro-Creators into Reliable Sales Channels

Not every brand can afford celebrity influencers - and that’s not a problem anymore. In 2025, creator commerce is reshaping how apparel brands grow, replacing big-budget endorsements with thousands of small creators who genuinely connect with niche audiences.

But the challenge isn’t just finding them - it’s building consistent sales channels through creators. Here’s how modern D2C fashion brands are doing it and how you can, too.