How to Get Press for a Brand (Without a PR Firm)

How to Get Press for a Brand (Without a PR Firm)

In the world of marketing, there are two types of media: paid and earned. Paid media is an ad you pay for. Earned media is a feature in a publication that you earn through a great story.

A feature in a major publication like Forbes, Vogue, or a popular fashion blog holds more credibility than any ad you could ever buy. It’s a powerful form of social proof that can drive traffic, boost credibility, and attract your ideal customer. But what if you don't have a PR firm or a huge budget?