How to Do Your Own PR: A Beginner's Guide to Getting Your D2C Brand Featured

How to Do Your Own PR: A Beginner's Guide to Getting Your D2C Brand Featured

For a new D2C brand, getting noticed in a crowded market can feel impossible. You’re competing with brands that have massive marketing budgets and PR firms on retainer. But here’s a secret: You don't need a professional agency to land a feature in a major publication.

PR, or "earned media," is about getting press coverage without paying for it. It builds a level of trust and credibility that paid ads simply can't match. This guide will show you how to do your own PR for your D2C brand by finding your unique story, crafting the perfect pitch, and getting your brand featured.