How to Build a Rental & Try-Before-You-Buy Program for Your Clothing Brand

Oct 25

4 min read

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How to Build a Rental & Try-Before-You-Buy Program for Your Clothing Brand

Consumers today want flexibility — not just ownership. The shift from “buying more” to “accessing smarter” has made rental and try-before-you-buy models powerful tools for D2C apparel brands. For small fashion labels, these programs don’t just reduce returns; they also build trust, lower inventory risks, and increase lifetime value.

As one of India’s leading clothing manufacturers, LEMURA KNITWEAR helps D2C brands in the U.S. and U.K. explore new business models through agile production and transparent operations. Here’s how to design a rental or try-before-you-buy system that drives growth while maintaining quality and sustainability.