How Sustainability Certifications (GOTS, OEKO-TEX) Influence Consumer Trust in Apparel

How Sustainability Certifications (GOTS, OEKO-TEX) Influence Consumer Trust in Apparel

In today’s fashion landscape, sustainability is more than a buzzword – it’s a benchmark for trust. Modern consumers, especially in the U.S. and U.K., want transparency about how and where their clothes are made. Certifications such as GOTS (Global Organic Textile Standard) and OEKO-TEX have emerged as reliable indicators of quality, safety, and ethical production.

As one of India’s leading clothing manufacturers, Lemura Knitwear ensures that every garment we produce aligns with international sustainability standards and supports brands that value eco-conscious apparel production. This blog explores how certifications like GOTS and OEKO-TEX impact brand credibility and customer trust.