How Indian Brands Are Using Sustainability to Compete with Global Labels

How Indian Brands Are Using Sustainability to Compete with Global Labels

The global fashion landscape has long been dominated by a handful of giant labels. But in the age of conscious consumerism, a new kind of competitor is rising from the Indian subcontinent: brands that are not just selling clothes but also a story of sustainability, ethics, and social impact.

This is a powerful competitive strategy. For Indian brands, sustainability is not a marketing gimmick; it is a core business philosophy that leverages the country's unique advantages in raw materials, craftsmanship, and a rapidly growing domestic market. This guide will explore how this strategic approach is helping homegrown brands compete with some of the world's biggest names.