How Do AR & Virtual Try-Ons Reduce Returns - A Practical Guide for Apparel Stores

How Do AR & Virtual Try-Ons Reduce Returns - A Practical Guide for Apparel Stores

Returns are a major challenge for D2C brands, especially in the U.S. and U.K., where online apparel shoppers expect fast delivery and perfect fit. Augmented reality (AR) and virtual try-on technologies are revolutionizing how customers engage with clothing, making buying decisions more accurate while reducing costly returns.

As a clothing manufacturer in India, LEMURA KNITWEAR partners with small brands to create products that integrate seamlessly with digital try-on tools, ensuring sizing, cut, and fabric behavior align with virtual previews.