Fashion Copywriting 101: How to Write Product Descriptions That Sell

Fashion Copywriting 101: How to Write Product Descriptions That Sell

You’ve designed a beautiful collection, and you’ve worked with a trusted manufacturer to bring it to life. Now, it’s time to sell it. Your product photos are stunning, but what happens when a potential customer clicks on the product page? Do they see a dry list of features, or do they see a story that makes them feel connected to your brand?

The difference between a purchase and a bounce often comes down to your product description. Fashion copywriting is the art of turning a garment's features (e.g., "100% cotton") into emotional benefits ("soft and breathable, perfect for all-day comfort"). It’s how you communicate your brand's unique value, build trust, and inspire a customer to click "Add to Cart."