Color Psychology: Why Vibrant ‘Dopamine’ Dressing Is Taking Over Fashion

Color Psychology: Why Vibrant ‘Dopamine’ Dressing Is Taking Over Fashion

Dopamine dressing is a fashion trend focused on using bright, uplifting colors to influence mood and self-expression. In 2025, D2C brands in the U.S. and U.K. are increasingly leveraging this trend to connect emotionally with their customers and drive engagement.

As clothing preferences become more personalized, vibrant colors aren’t just aesthetic choices—they signal confidence, positivity, and individuality. Brands can capitalize on this psychology to boost sales and customer loyalty.