Building a Hype Cycle: How to Create Demand Before You Launch

Building a Hype Cycle: How to Create Demand Before You Launch

The secret to a successful apparel launch is not massive inventory or costly advertising, but rather a deliberate strategy to ensure your product sells out quickly. Building a Hype Cycle is the art and science of creating extreme scarcity and anticipation, validating market demand, and generating capital before your collection even officially drops.

This comprehensive guide details the exact process small clothing brands in the UK and US use to guarantee a profitable, high-impact launch.